Transforming the Homebuying Experience

In an increasingly digital world, the latest Homebuyer Insights Report finds that Americans see homebuying and technology as inseparable. They can’t remember a time without it and its adoption is high, as consumers seek an experience that’s efficient, simple and personalized. They are even more comfortable applying for a mortgage digitally than dating online.

Social media may be helping to drive this uptick, as the report found these channels are acting as a motivator and source of peer pressure for many to step into homeownership.

Perhaps the biggest takeaway is that NextGen technologies are here today, and their influence will continue to grow. Many buyers report they are already comfortable using technology throughout their homebuying journey, with room for evolution. Over the next decade, many even predict open houses will only be done through virtual reality.

Download the Bank of America 2018 Homebuyer Insights Report


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